ИНТЕРВЈУ: Лук де Раедмекер ДИРЕКТОР НА THE BRUSSELS BEER CHALLENGE и THE BREWERS OF EUROPE FORUM.
Ако треба да јадете и пиете, како и да е можете и да се забавувате. Ова е важно правило во животот кое што Лук го научил во неговиот дом. Роден и израснат во Брисел, во срцето на долината каде што е израснат и уникатниот пивски стил Ламбичкото пиво. Вкусот на ова пиво го пробал уште во студентските денови работејќи како шанкер.
И како што треба да созреат сите млади пива, така и тој се развиваше во пивскиот свет. Денес тој е учител по Зитологија zithology (науката за пивото), главен уредник на порталот „bier grand cru“, и почесен уредник на “ the beer link “. Автор е на книгата “the beer book“ која се смета за совршен водич на белгиските пива и белгиската пивска култура. Редовен говорник е на на повеќето фестивали за пиво и храна, низ целиот свет. Исто така директор е и на престижниот интернацонален натпревар за пиво во Белгија Brussels beer challenge и на Форумот на пиварите кој се одржа оваа година во Брисел. Со Лук се запознавме оваа година во Февруари во Римини на натпреварот за италјанско крафт пиво на годината, и конечно на денешниот интернационален празник на пивото 2ри август го објауваме неговото интервју за порталот Сакампиво.мк
Еве во оригинал целото интервју.
Luc De Raedemaeker Tasting Director for the Brussels Beer Challenge, the Dutch Beer Challenge, тthe brewers of europe forum, beer journalist and author of some books
How did your passion for beer start?
If you have to eat and drink anyway, you might as well enjoy it. This is an important rule of life that I learned at home (my father is a real beerlover). Born and raised in Brussels, I was quick to appreciate the offerings from our Zenne valley: the Geuze and Lambiek. I acquired my taste for beer as a student bartender.And off course, I’m Belgian. Beer runs through our vains.
As a beer connoisseur If you have to recommend a beer to someone, what do you first tell to them?
Relax and enjoy, that’s the most important rule and the best advice anybody can give. Don’t stress, but just sip the beer and enjoy the aroma’s, mouthfeel and taste. Beerdrinking should be great fun.
Can you convince someone who definitely refuses to drink beer?
I never try to convince someone who refuses to drink beer. We aren’t a beer Taliban and I respect everybody’s freedom of choice. But off course, I will consider this person as quite stupid not even trying once and he or she will never become my best friend.
The stereotypes, do they still exist? What do we have to do to break them?
Unfortunately, they still exist. Beer is for strong men and sweet wine for women, beer is for the mas and wine for the elite, beer makes you fat. We have to give correct info to the public and let speak the beer for itself. You know “men mumble, beer speaks”.
You are also tasting Directeur of Brussels Beer Challenge, 8th years. BBC is relatively young competitions compared to others like World Beer Cup or European Beer Star. Tell us about some confusion about title why is not held in Brussels like past completion and he change a place?
We are the fastest growing competition in the world. The name is quite easy, Brussels is a strong brand and is better know as Belgium. We switch town – each year to promote different regions in Belgium and to give our guest each year a different experience. And after all Paris-Dakar is held in South-America, The ‘Tour de France’ starts in Brussels or in London.
Which is a goal of Brussels Beer Challenge?
The goals are quite easy and straight forward.
To offer consumers a quality seal awarded by industry members
The consumer needs a point of reference to guide his choice.
A reliable seal, recognised by the industry will allow him to buy quality products with complete confidence.
To promote quality beers and encourage healthy competition within the industry
The market is increasingly geared towards traditional and quality beers. Brewers are looking for innovative, quality products to generate loyalty amongst beer lovers and tap into new markets. Winning an award at the Brussels Beer Challenge provides recognition of a firm’s achievements
To offer beer producers a promotion and marketing tool.
The international scope of the Brussels Beer Challenge opens up significant opportunities in new markets. Award-winning producers will be given broad-ranging exposure and be able to use this first-rate accolade to support their business and marketing development.
Is was difficult on the first year of competition to convince the breweries to send their samples for evaluation? who was eligible to participate and under what conditions?
Nothing is easy in the beginning, but we were supported by the Belgian Brewers and the US Craft Brewers association. So the start was quiet fluent.
How do you select judges? Is it neccesery to be certificated or not?
The procedure is easy.The BBC team will select judges from a list of internationally recognized brewers, consultants, industry suppliers and writers. These individuals have been selected on the basis of:
- Industry and peer recognition;
- Knowledge of beer styles and the brewing process;
- Flavor perception;
- Sensory training and prior judging or beer evaluation experience;
- Judging demeanor.
One important point, we don’t accept brewers who or are on the payrool of a brewery.
Certification is not needed since we have our own style guidelines, our own procedures. Personally, I don’t believe in certification, the only thing that you prove is to you are able to study at a certain level. I have several certifications myself and you always learn something, but the real thing is everyday practice in a professional environment, that makes the difference.
Are you familiar with the beer scene in Macedonia?
To be completely honest and open, not all. But I love to visit Macedonia, try the beers and check out he beer scene.
This year you organize also the brewers of Europe Forum under the слоган „Size does not matter, good beer is good beer“ it was held in Brussels. What is the trend currently on the European beer scene? are you focused only on the craft beer scene or you expand on the whole industry? What messages were sent from there?
The key message is inclusion. Europe is the cradle of beer, so we should work together and defend the industry.
Size does not matter, good beer is good beer was a quote of one of keynotes speakers. But it fit perfectly in the philosophy of the Forum. On a personal level, I agree but off course the most interesting beers are coming in general from smaller (craft) breweries. The big guys are the best in making technical perfect beers.
What is exactly the Brewers of Europe Forum?
The Brewers of Europe Forum will combine strategic and practical content. From cultivating your own yeast to the science of food pairing, from targeting millennials to reducing your environmental footprint, the forum will offer inspiration for all industry participants as they come together to prepare a bright future for beer. I has to become the place to meet fo (European) brewers, small and big.
Does the brewing sector is affected by the economic crisis?
Off course like every industry. Cold comfort is a myth and doesn’t exist. In fact the hospitality sector is suffering and hs difficult times.
Macedonia still is not part of EU, which kind of regulations must take from EU as a state, to keep up with the trend of small breweries.
Just create a good atmosphere for ‘entrepreneurship’ and the craft beer scene will boom. Also try to lobby for a liberal regulations and give some advice to the government.
what would you recommend to our citizens in this view
Drink beer and enjoy life. This is the most important.